Say what you want you want to about Spike Lee, but he’s someone you always think something about.  That’s power.  Think about it…

Well, that has nothing to do with what I’m about to write J 

Nokia did some research and realized that in the next 4 years, 1 in 4 people will create, edit and share entertainment, versus getting it from traditional sources like the TV, radio…a theatre. 

This, combined with a theme of more and more content being used, edited through mobile devices made Nokia, based in Finland, think that a Spike Lee Joint/Nokia Collabo a good deal.

 The Quicks:

Aspiring filmmakers will upload their videos, music and photos to www.nokiaproductions.com using their mobile devises (ideally Nokia devices).  Visitors to the site will vote on their favorites separated into acts.  Lee and a few assistant directors will review the material and pick the winner in each of the acts for inclusion in a final short film.  

For Nokia, it’s a chance to use their technology at the front side of a mega trend and the chance to work with a brand name director.  For Lee, it’s a chance to work in a medium that he’s admittedly a fish out of water.